Asset “Mood Tags”
we all know the success story of the facebook “like” button, but I think it’s time to bring more emotion and feelings into our life. My idea is to extending the media assets by “mood tags” to have more opportunities to share your personal emotions in relation to media assets like video, pics, music, text. The clue is to use these add information for a “mood search” engine filter, that means you will get results in relation of your current mood situation (e.g. If you are really stressed and look for videos, may it will help you to get some youtube results which help you out of this situation).
Who are the Target Groups?
- Media Asset Owner
- Search Engine Provider
- Online Marketing Campaign Manager
- Internet Business Consulting with focus Marketing Strategy
What is the Benefit of “Mood Tags”?
I guess the advantage is to offer better search results for the requestors, due the fact that they’ll have the feeling the results not only contains the search term more they’ll get the feeling of attention for their current mood situation. I think it could be a good start for a new dimension of rich content “content which makes the people more happy and thankful”
What about Outlook & Potentials?
I think there is a huge potential to use this new dimension of “mood tags” or “mood filters” to offer rich valuable assets for emotional marketing campaigns. We have now more than 2 billion websites so I think it’s time to find ways to offer “positive, valuable content – driven by customer” the right attention and stage. Another potential could be to track the emotional Life time of a media Asset, this could be interesting for marketing experts, may to use existing marketing asset relation for a cross media campaign to use synergies.
many thanks for your attention and feedback
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