Mega City Marketing. The UN said that urbanisation is now “unstoppable”. Just over half the world now lives in cities but by 2050 the trend prediction is by over 70%. I am convinced that we will have a huge demand for city location based services and mobility in kind of local delivery & information services. Will have an online habitat for marketing services and a chance for new & creative business ideas. I would like to use this blog to start a creative talk about possible use cases and online services for mega city marketing.
Here are my top5 for mega city marketing service ideas:
- navigation, orientation and information services
- rating, feedback, recommendation services for locations, products, delivery services
- health services
- government services
- free time Services
possible ideas for each city marketing service:
1. navigation and orientation service, mega city marketing
If you live or visit a City is it important to find the right location in time or to find interesting relevant places. I think that we have good navigation apps and solution but for the future we need more navigation service like realtime insights which are important for your trip (e.g. traffic, parking situation if you take the car, location information - over-crowded or not, a good friend is there). Another point are automated service to reduce your time or to relax your nerves (e.g. automated checkin service to buy tickets if you use public service vehicle or for reservation for products / services – you’re on a trip to clean your clothes and your cleaning service see it on a monitor and is waiting for you to offer you a good quick service and to offer you a motivation deal. A good Information service would be a special awareness for critical situation to prevent risks during your trip or to call for emergency help. A interesting idea could be a voice city service navigation, you call your phone for action and you’ll get the right answer or tour guide option.
2. rating, feedback, recommendation services for locations, products, delivery services, mega city marketing
over 80% believe in customer feedbacks and here is a good chance for customers to get a realtime rating overview about products of interest or to get good relevant recommendations to have more fun. My idea is to integrate ratings or feedbacks if you plan a trip. Notification Message for special deals where you keep in eye on it maybe to wait for special price level or service option. I guess that we could use our mobile devices to give feedback in a smart way to offer the product or service provider the option to optimize the product / service quality or the line of goods. Feedback is a present!
3. city health services, mega city marketing
Health Services will play an essential role in Mega Cities to overcome the huge demands of the population therefore we need a good service and information networking services to optimize and prioritize Healthcare for Mega Cities. I guess that we’ll have in near future life balance cards where we can collect points for your health in kind of bonus points for fitness or prevention measurement as a motivation. Another point are emergency service in case you have a critical situation or you need a special monitoring the service will call the best solution to save your live. A good point is to have a city health radar with health tips and recommendations in kind of critical situation like pandemia cases to prevent panic or misunderstandings.
4. government services, mega city marketing
The biggest challenges for mega cities is to overcome the urban administration and to manage the public demands like registration, financial administration, citizen center requests, administrative appeals to offer a good public balance.
I think good idea is to use online service to manage public administration tasks, to reserve a appointments or to get feedback for public administration request. Another idea is a feedback app for the public administration service –> http://webjets.wordpress.com/2011/04/04/social-green-places/
or in case somebody is missed that you can add your comment in case you can help. A Good Idea is a public information or notification service app in combination with public or health topics which helps you for a better orientation.
5. free time Services, mega city marketing
The mega cities need a lot free spaces and offers to overcome the pressure of stress coverage, work life balance and social community. I think that social free time service will help us to work on our work life balance, to increase the culture integration and to improve social communication. I think a good online service solution could be to find people with same interests, motivation for sport activities, interesting events around you, special motivation for public activities like some points for the participation on events or for public project engagement. Another idea is to send public feedbacks(based on checkin services) if some places are over crowed to invest in new free public places.
I live in a small mega city and i am really keen about the coming future and if you are interest in mega online marketing concepts or solution don’t hesitate to send me a comment and your personal feedback.
The mega city marketing projects is a public challenge!
Overview of the top Mega Cities in the World 2010!
We have to develop online marketing services for the public use cases with high service information rate, personal performance improvement, security and usability.
for cooperation, common projects requests or exchange of ideas take a flight and visit my Blogs http://www.xplant.net [english] or business in loop http://www.binloop.de [german]. Another option is to contact me via email: firstname.lastname@example.org or connect me via linkedin, xing, facebook, foursquare, google+
author: maik lange