The Social Good Wheel Method!

I would like to share a new service idea with you about the product life cycle beginning with the conception until the recycling point. We need more efficiency in production to reduce the pollution, energy to save emissions or recycling and to create goods where people are interested in.

How can we improve this situation?

My idea is the setup the social good wheel method to produce better products, here an overview about the main phases of the method:

1. Conception: setup of your Design Lab, start with your own models and offer social crowd sourcing campaigns to involve your customer / partners in your product development.  You could offer 3D Showrooms or 3D augmented reality Catalogs to gather the your target market or group feedback
2. Implementation: Based on Feedbacks and Design Ratings you can setup your production and partnering network to optimize your production process, a good option could be to setup a ECO Factor like= Environment Friendly Factor based on saved resources.
3. Sales & Marketing: Setup you Marketing Channels and Touch Point of Interest (Online Campaigns, Events, AdWords, etc.)
4. Service: You can use Online Tools to offer User-Friendly Services (Hand Books, FAQ’s, Failure Simulation Services)
5. Monitoring: Implement a Product Life Time Monitoring Services
6. Recycling: Offer Services like Upgrade Campaigns to increase the recycling Level

I’ll setup a social product wheel service for my augmented reality project (a combination of virtual objects with real goods)

many thanks for your attention and feedback

for cooperation, common projects requests or exchange of ideas take a flight and visit my Blogs: Online Marketing Box  [english] or Online Marketing Beratung  [german]. Another option is to contact me via  email: lifedots@googlemail.com or connect me via linkedin, xing, facebook, foursquare, google+

[driving good ideas]

Asset “Mood Tags”

we all know the success story of the facebook “like” button, but I think it’s time to bring more emotion and feelings into our life. My idea is to extending the media assets by “mood tags” to have more opportunities to share your personal emotions in relation to media assets like video, pics, music, text. The clue is to use these add information for a “mood search” engine filter, that means you will get results in relation of your current mood situation (e.g.  If you are really stressed and look for videos, may it will help you to get some youtube results which help you out of this situation).

Who are the Target Groups?

–          Media Asset Owner

–          Search Engine Provider

–          Online Marketing Campaign Manager

–           Internet Business Consulting with focus Marketing Strategy

What is the Benefit of “Mood Tags”?

I guess the advantage is to offer better search results for the requestors, due the fact that they’ll have the feeling the results not only contains the search term more they’ll get the feeling of attention for their current mood situation. I think it could be a good start for a new dimension of rich content “content which makes the people more happy and thankful”

What about Outlook & Potentials?

I think there is a huge potential to use this new dimension of “mood tags” or “mood filters” to offer rich valuable assets for emotional marketing campaigns. We have now more than 2 billion websites so I think it’s time to find ways to offer “positive, valuable content – driven by customer” the right attention and stage. Another potential could be to track the emotional Life time of a media Asset, this could be interesting for marketing experts, may to use existing marketing asset relation for a cross media campaign to use synergies.

many thanks for your attention and feedback

for cooperation, common projects requests or exchange of ideas take a flight and visit my Blogs: Online Marketing Box  [english] or Online Marketing Beratung  [german]. Another option is to contact me via  email: lifedots@googlemail.com or connect me via linkedin, xing, facebook, foursquare, google+

Social Sitting Service

Sometimes in the real world you have to give your child into thoughtful  hands to have time for important to do’s  where is no time and free space. My idea goes into the same direction for your social childs like facebook, twitter, places accounts, blogs, checkin venue etc. ,let’s think about a service idea to take care of your social accounts when you are not available (vacation, you’re sick, private events without internet contact).